Life First Pakistan

This was an "all hands on deck" initiative by Sahir Nadeem, in response to the lack of personal protective equipment available to healthcare workers in Pakistan. He invited me co-found the initiative, and this cause was something my conscience told me to put my energy towards.

The campaign raised $6000+ in partnership with The Citizen's Foundation. My responsibilities included creatively directing a budgetary and time constrained campaign through the web and social media, and creating an identity for the campaign.